The business of a global organization is ultimately a collection of local realities. Even companies like Lenovo that pride themselves of being a HQ-less networked organization in the end needs to succeed in local markets.
Their success depends on achieving a difficult balance. The first part of this involves enticing the local populace with sharing in a global value. [...]
Archive for September, 2008
Get Local Support for Global Business?
Posted in Global Strategy, Local Culture, Local Strategy, tagged Amazon, Apple, global companies, globalization, Google, Local Culture, localized marketing, Political Risk, Starbucks on September 14, 2008 | Leave a Comment »
The Globality Reality
Posted in Global Strategy, tagged business strategy, globalization, international strategy, mid-market firms on September 5, 2008 | Leave a Comment »
There’s a new book out by BCG consultants called Globality. The idea is that doing business is not the same anymore, because as a firm, whether you like it or not, whether you know it or not, you are “competing with everyone from everywhere for everything.”
The consulting company I founded with two other partners, Red [...]
